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Manager, MarComm (#1,578,431,550) 

Job offer #1,578,431,550 in Seoul (Seoul), South Korea

Manager, MarComm : 47027

Marketing and Communications : South Korea Seoul, Seoul








PRIMARY OBJECTIVES




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To position Nielsen as an industry authority through the successful implementation of external marketing and communications programs, along with driving internal engagement through regular outreach to associates





KEY RESPONSIBILITIES / ACCOUNTABILITIES




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Key responsibilities of the role include planning and executing marketing and communications initiatives in consultation with the Korea leadership team and in alignment with Nielsens business objectives, in order to cement Nielsens position in the market as an industry leader. Primary areas of focus include:



Sales and Marketing


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Work with local Sales teams to develop marketing initiatives which support the Korea business objectives
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Develop messaging and go:to:market materials to support relevant products, capabilities, solutions, etc., both existing and new
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Manage Nielsens digital assets in Korea, including Nielsen. Ensure content is regularly refreshed, and work in collaboration with global marketing teams on corporate:level site requirements



Events


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Implement Nielsen hosted thought leadership events to establish leadership in the local market. Project manage the event and coordinate with key stakeholders for successful execution
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Identify industry events aligned and targeted to Nielsens client base and develop an annual events calendar
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Work with local teams to identify presenters and topics for targeted industry events which demonstrate Nielsens strengths and capabilities



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Content Management

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Work with the global Thought Leadership team to stay abreast of the latest thought leadership materials
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Localize
global thought leadership materials
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Identify opportunities for local thought leadership content generation, and work alongside subject matter experts to develop local thought leadership pieces
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Co:create insight articles and opinion pieces to establish leadership in the research industry
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Maintain the Korea website with regular content updating



Public Relations


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Establish and maintain relationships with key media contacts to ensure regular and on:going exposure in target business and trade press
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Manage and coordinate responses to inbound media inquiries, working with local spokespeople and analysts on ad hoc opportunities arising through journalist inquiries and requests for data and/or expert commentary on topical issues
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Leverage various media channels including print, broadcast, online and social media



Internal Communications


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Lead, establish and maintain regular internal communications activities and channels which deliver key business messages to associates, improve employee engagement, and improve associate understanding of Korea strategy and vision (i.e. via town halls, organizing various social activities to propagate a work/life balance culture, etc.)
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Work with the local leadership team to prepare key announcements and communications as required
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Leverage Nielsens various internal communications channels and work towards building employee engagement on these channels such as Google+, Nielsen Now, etc.


Others


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Assume responsibility for any ad:hoc tasks or projects as required
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Collaborate with other internal and external resources as appropriate




REQUIREMENTS




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Minimum 4:5 years of experience, preferably with a Bachelors degree in Marketing/Communications
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Solid understanding of corporate communications, B2B marketing, event management, digital marketing, and internal communications
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Excellent editorial and writing skills both in Korean and English, with a keen eye for details
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Ability to work across cross:cultural teams across teams in different job functions
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Ability to work autonomously in a fast:paced, high:growth environment and also wo

The Company

Company Name
tiptopjob.com

Job Details

Job Location
Town
Seoul
Post Code
KR-100-011
State
Seoul
Country
South Korea



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    Gigajob-ID
    1,578,431,550
    Posted
    6 days ago
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